Tournament tools are the hidden glue of the hobby, and when they work, nobody notices.
However, when they break, the whole event feels cursed. So this news is a big deal for TOs and players alike. Best Coast Pairings has announced it is merging with Keyrune Incorporated, the company behind Melee.gg. As a result, the combined company will operate under a new name: Galactic Events Studio.
What the merger is trying to do
In today’s press release, Galactic Events Studio says the merger will unify tech solutions for event operators worldwide. It also aims to streamline operations for store owners and improve experiences for players and publishers. In other words, the pitch is one ecosystem instead of two parallel toolsets.
What Keyrune and BCP bring to the table
Keyrune CEO Scott Elliott highlights Melee.gg’s scale. The platform supports more than 6,000 stores and over 10,000 organizers globally. It also runs events for major publishers, including Wizards of the Coast for Magic’s Pro Tour and Regional Championships. It also supports Fantasy Flight Games’s Star Wars: Unlimited competitive series, from Planetary Qualifiers up through the Galactic Championship. Therefore, the merger pairs a big established competitive pipeline with BCP’s tabletop event DNA.
BCP CEO Paul McKelvey frames BCP’s origin as a 2015 push to make it easy for anyone to run an event. That goal led to partnerships with Games Workshop and Catan Studio. Moreover, he says shared values with the Keyrune team made the partnership feel obvious. The combined promise is best in class tools for events of any size, with stronger support for retailers and publishers.
What’s coming next for users
The release says the team is already building a unified login between BCP and Melee. That is the first sign they want the platforms to feel connected quickly. They also plan to demo a new Match Manager tool at GAMA 2026, booth 685. So, the practical next step is watching what that tool does for pairings, rounds, and event flow.
Summary
Best Coast Pairings and Keyrune are merging into Galactic Events Studio to unify BCP and Melee.gg event tech. Moreover, the combined company is pitching smoother operations for stores and better tournament experiences for players and publishers. With Melee’s massive organizer footprint and BCP’s longstanding tabletop partnerships, this could be a real power combo.
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